Since the opening of this blog in 2006, managing my email in box is becoming more and more challenging. On average, I may receive about 30 emails per day. Don't get me wrong, I like reading and responding to emails. After all, this is also part of the conversation. Some people wouldn't leave a comment on the site but will exchange with us via email. Which is perfectly fine.
But - there is always a "but" - there is unfortunately a lot of junk mail that succeed to pass by my spam filter. I couldn't believe when I saw all the crap I get on my gmail spam folder. Most of it is irrelevant to hotels and a majority of it is not personalised.
Above all, I receive all press releases of this world that most other bloggers probably get as well (ie. Travolution, Travel Rants, Les Explorers, Happy Hotelier or Alex Bainbridge and more). I am sure PR companies and Communication departments at companies must share some bloggers email list somewhere on their PC.
Interesting enough, Travolution is trying out for 2 weeks the publication of plain and simple - copy paste - of all relevant press releases they receive. They just mention "press release" on the headline. We all could do the same and take the risk of being spammers or sploggers by Google God because content is duplicated on too many sites and their search engine mysterious X files algorithm would declassify our blog. So I don't believe the practise would do us any favour.
Some PR companies use another tool in their box. They write to blog editors and ask them if they can pay them to publish articles about their client. Proposition like the one below sounds like a good deal but ethically, is it what a blog is about? I have heard before (mostly from traditional media) that bloggers have limited integrity and code of conduct and therefore cannot be associated with journalists.
Well, let me shout this to you once again: I would not publish an
article that is paid and pushed by a PR company (or by companies
directly) like PR Precision. Note that the company says "you would have a say in what content is placed on your site...". I bet I have a say because this is my website so I do what I want with it.
That being said, I am offering sponsorship opportunities like banners and direct links (please visit my sponsors on the upper right hand side of the site).
I believe in human curiosity and this is what drives me to write with passion more and more posts on Hotel Blogs. I discover new ventures, new products, new hotels, new people by exchanging with people. I also have to make a choice about what's interesting or not in these pages. For example, writing about the fact the 5* XXX hotel in London has refurbished their rooms by providing 30inch plasma screen in each room seems to me artificial and uninspiring. But writing about Travelodge UK decision to remove adult TV channels in their rooms is much more refreshing and an interesting story to develop.
There is a lot of ranking in the blogosphere (Technorati, Wikio...) that classify blogs. I am the first culprit when I was doing the travel blogosphere ranking every month. Maybe I should create a ranking of PR companies who send me the most emails in the last 12 months.
#1 M Silver Associates (44 emails...I couldn't believe that one!)
#2 Flagship Consulting (8)
#3 Formula PR (5)
#4 Allison Taylor (4)
#5 McNeil Wilson Communications (3 4...just received another PR while I was posting this article)
#6 Fleishman (3)
#7 Networks Frontiers (3)
and more companies that I can't be bothered to mention
Mr PR (wo)man, please consider what you need to communicate to us before you press the "Send" button. If the subject of your press release is not relevant to the content of the blog, you know what to do...send your PR elsewhere.
Mille mercis!
Recent Comments